This project sought to investigate and identify key visualizations in Petsmart’s messaging. Petsmart has always sought to create families with the pets and services they provide, and so I wanted to create a new logo for the company to truly embrace their company culture of bringing families together. This logo embodies the heart of Petsmart, and the animals they seek to give homes.
In addition to the original Petsmart advertisement created, I wanted to provide variation to the original logo. These alternate color schemes allow Petsmart to utilize alternate logos in the event of a store promotion or seasonal variation.
This project was completed during my time in college. I sought to investigate a specific typeface, in this case: Meta. I wanted to understand the functionality of Meta and craft together a poster that embodied the specific usage of Meta, as well as to showcase some of the key aspects of the typeface that set it apart from others.
In this project, I utilized the typeface Baskerville in an attempt to craft an organic shape. The purpose of this project was to essentially discover the differentiation between serif and sans-serif typefaces and how the letter-forms interact with each other.
Much like the nautilus, this project sought to investigate the relationships between letter-forms, however in this case I chose to examine the sans-serif typeface Futura.
This spread sought to investigate layout design and typography. The main focal point of this project was to bring awareness of distracted driving through the format of a magazine article.
A continuation of the distracted driving magazine spread.
a continuation of the distracted driving spread.
This project was an experimentation in package design. I wanted to design packaging that wasn’t conventional whatsoever, and so I decided to focus on a coffin for the shape. I wanted to base my product after a spooky themed snack that could potentially be on sale around the Halloween season.
The backside of the Dracula’s Desserts packaging.
Probably one of my favorite projects, I was heavily inspired to create a refurbished collection of some of the most beloved science fiction stories of all time. I wanted to focus on five authors who, in many ways, are the founding fathers of modern day science fiction. Many of the book covers for collections of work by these authors are a little outdated, and I wanted to create new covers that would embrace a new age of readers.
A cover for a collection of H.P. Lovecraft’s work.
A cover for a collection of Phillip K.Dick’s work.
A cover for a collection of Octavia Butler’s work.
A cover for Isaac Asimov’s foundation trilogy.
A cover of Robert A. Heinlein’s novel.
This project was an absolute pleasure. During my time in Tampa I lived in the Channelside district, which was severely lacking in nightlife. I wanted to create some sort of night life that would bring some life to the area. My inspiration came from the 1920’s era speakeasy, and art deco.
A menu for The Drunken Crow. I wanted all of the drinks to be classics commonly served during the prohibition.
A mock-up of the menu, with the back cover.
In addition to the initial logo and the menu design, I wanted to create some sort of liquor bottle that would aesthetically fit in with the speakeasy vibe. Due to its popularity at the time, I chose to create an absinthe label.
A mock-up of the absinthe label.
